Business

Does Your Brand Need a Refresh?

Your business today probably looks a lot different than it did when you first started. You may have had only one product to start and now you have a hundred. Or, you started off working with one type of small business owners and now you’re working with Fortune 500 companies. Changes in your business may…

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WordPress Plugin Spotlight: Yoast SEO

You don’t have to be an expert content creator to create good content, nor do you need to be leading search engine optimization (SEO) specialist to effectively strengthen your website content for maximum search results—not when you utilize the power of the WordPress plugin Yoast SEO. We’ve touted the benefits of using this plugin on…

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Small Business Website Tips: Content Creation

Every small business website needs to have a blog. Regular blogging accomplishes so many of your digital marketing goals, including brand awareness, search engine optimization (SEO), and connecting with your customers. Many small business owners and entrepreneurs find themselves writing their own blog articles, which can be a little challenging, especially if you are not a…

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Recommended WordPress Plugins for Small Business Websites

While WordPress is certainly the right website solution for any small business, it’s not the exact solution for your small business as-is. That’s where plugins come into play. Plugins allow small business owners to extend, expand, and customize WordPress, transforming it into a precise fit for specific website needs. As of the publication of this…

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3 Ways to Build the Best Dental Website

For any small business these days, having a website is a basic requirement. Unfortunately, many small business owners treat the process of building a website like people treat a task they can’t wait to finish. They rush through it as quickly as possible so that they can scratch it off their to-do list. What they…

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Small Business Website Tips: Social Media

Facebook, Instagram, Snapchat, Twitter, Pinterest… the list of social media platforms continues to grow, as does their relevance. Social media is beyond merely being social, sharing family vacation photos, and political points of view. Today, social media is a digital marketing avenue that allows entrepreneurs and startups to build a brand presence, connect with customers…

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5 Reasons Why Your Place of Worship Needs a Custom Church Website

In today’s modernized, digital world, not having an online presence could be detrimental to the mission of your place of worship. Your spiritual message could easily become lost. To connect with your congregation (and attract new members) you need to be where they are, and that’s on the internet. If you’re a spiritual leader who…

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Advice from a Pro: What WordPress Can Do for You

Editor’s note: In its eighth edition, WordPress For Dummies was released and updated in 2017 by eWebscapes founder and WordPress pioneer, Lisa Sabin-Wilson. With the permission of the publisher, we will be sharing excerpts from the book in a series we call “Advice from a Pro.” Below is an excerpt from Chapter 1 of WordPress For…

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Small Business Website Tips: SEO

SEO can seem like a mystery. Those three letters, which stand for search engine optimization, often get thrown around on the internet, confusing most small business owners. Simply put, SEO encompasses both the technical and creative ingredients required to drive traffic to your website and improve your ranking in search engines. The SEO tips featured…

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