When building websites for small businesses, there are a few elements that are universal. For example, every website should be using SSL and should look great on desktop and mobile devices. Those are a given. But, when it comes to building a site for your chiropractic business, there are some unique must-haves in order to set your site up for success. In this post, we’ll cover the top nine things you need for building a successful chiropractic website.
- Contact Information
Okay, it’s safe to say that every business website should have contact information included. But, for a chiropractor, it’s critical that you include a phone number, a map with directions to your office, and an email address or contact form that people can use after-hours. Having that information on your site is important, but proper placement of that information is crucial especially on a mobile device. Consider that somebody viewing your website from their phone is likely looking to find your location. Having your phone number and a link to get directions right near the top will make it easy for them to get in touch. This can be really important if the client is driving and trying to find your office.
- Meet the Doctor
Choosing a chiropractor can be a very personal experience. Being comfortable with the person who is going to be providing the adjustment is important. Your website should include a page that contains information about each of the chiropractors in your office. On each chiropractor’s individual page, provide information about their experience and certifications, but also any background information that might help form a connection. For example, if you’re into running, ballroom dancing, or playing the violin, listing those interests can help a new client feel more comfortable.
- Book/Request An Appointment
Making it easy for existing customers to book an appointment is key. The easier you make it for them, the more likely they are to continue booking appointments. There are a number of services available for managing appointments online. If you use one, great! Add a link that’s easy for users to locate. If you don’t have the ability for online appointment setting, that’s fine, too, but you should still provide a link for clients to request an appointment through the use of a contact form.
- New Patient Information
You already know exactly what a new patient is going to need when they get to your office for the first time. But, do you know who doesn’t know that information? A new client! How many times has somebody shown up for a first appointment and they don’t have a vital piece of information with them? The easiest way to avoid this happening is by having a page on your website that tells new patients exactly what they are going to need when they arrive. This one simple page can help eliminate confusion and avoid frustration for your patients.
- What to Expect / First Visit
Going right along with the new patient info, telling new clients exactly what they can expect from a first visit will go a long way to preparing your patients and eliminate stress. Does your first visit include a consultation? Can a new patient expect to fill out paperwork? Will that first visit be two or three times longer than a normal visit? The details you provide can remove a question from the patient’s mind and put them more at ease.
- Downloadable Forms
Continuing with the trend of making things easy for first-time visitors, this one step alone can save both time and frustration. If you have a set of forms that new patients need to fill out, why not let them download and fill them out before they arrive? Filling out forms on a clipboard balanced on one’s knee while sitting in a waiting room isn’t fun for anybody.
- Areas of Specialty
Not all chiropractors are the same. Their backgrounds are unique as are the areas in which they specialize. Reading that a chiropractor has a history of working with runners, power-lifters, the elderly, CrossFitters, or specific types of injuries can be the connection needed to get somebody who’s just browsing your site to pick up the phone and call for an appointment.
- Payment Options
Letting patients know what type of payment options you have available is super important. Do you accept insurance? Is there a discount for paying cash? Do you have a discount for families/groups? Providing the answers to these questions up front is one more way to help website visitors turn into new clients.
- Testimonials and Reviews
When it comes to services like chiropractics, people want know what other people’s experience has been before they try out the service themselves. Having honest testimonials and client reviews displayed on your website provides the social proof that people want to see.
To build a successful chiropractic website, the key is to make it as easy as possible for new clients to find you, access they information they need, and get in touch. By making sure you’ve covered the nine items above, you’re starting out on the right foot.
Do you already have a chiropractic website and want to see how it stacks up? Contact us today for a 100% free one-hour consultation. You’ll be glad you did.