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There are a handful of pertinent pieces of information that should always be easily viewed on your website. Your brand name, logo, and an About page are a few that quickly come to mind. But what about your direct contact information? Aside from the usual contact form commonly found on every and any website, you…

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While your small business may be one of many in your particular industry, it is still uniquely yours. There is something special and different about it. You probably go to great lengths to ensure that yours stands out from the crowd. The last thing you want is for your small business to blend in with…

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Being an entrepreneur or a small business owner is pretty incredible, isn’t it? You have successfully turned an interest or hobby into a viable business. Bravo! However, the moment you achieved your goal, something happened. Your passion turned into a job, an obligation, and things changed. Keeping the ‘fun’ in a functional business can be a…

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Editor’s note: Below is an excerpt from Chapter 5 of WordPress For Dummies, 8th Edition by eWebscapes founder and WordPress pioneer, Lisa Sabin-Wilson. This piece is the fifth in a series of excerpts called “Advice from a Pro” from this book. In this chapter, readers are introduced to the WordPress tools that are available to keep…

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Gone are the days of speaking casually on a blog. Nowadays, any and every content creator is making an effort to write in a professional manner. Why? Mainly, it’s because of the impression that well-written, concise, and professionally-presented content makes. This type of copywriting is more likely to build a sense of trust and expertise…

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Editor’s note: The following is an excerpt from Chapter 4 of WordPress For Dummies, 8th Edition by eWebscapes founder and WordPress pioneer, Lisa Sabin-Wilson. This is the fourth in a series of excerpts called “Advice from a Pro” from this book. In this chapter, readers are given an understanding of the WordPress dashboard. Note that our references…

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Your business today probably looks a lot different than it did when you first started. You may have had only one product to start and now you have a hundred. Or, you started off working with one type of small business owners and now you’re working with Fortune 500 companies. Changes in your business may…

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