Small Business Website Tips: Content Creation

Every small business website needs to have a blog. Regular blogging accomplishes so many of your digital marketing goals, including brand awareness, search engine optimization (SEO), and connecting with your customers. Many small business owners and entrepreneurs find themselves writing their own blog articles, which can be a little challenging, especially if you are not a seasoned writer. However, who better to blog about your business than you? As an entrepreneur and business owner, you are the expert. And your readers will greatly appreciate any wisdom and knowledge you are willing to impart. Effective content creation is no easy task, by any means, but with your experience and our tips, we are confident that you can do it.

Of course, the usual pressing question is… what should you blog about? We’re going to make it super easy for you. Start by creating content that is based on these three broad categories.

Content Based on Who You Are

You probably already have an About page on your website (and if you don’t, you should). Retell that story in a blog post, but this time, make it more personal and detailed. Share with your readers your experience and the skills you possess that make you good at your business. This helps build trust with those interested in hiring you or purchasing your product.

Tell your site visitors more about your business and its history. When did you establish your business, and more importantly, why? A passion for your business and industry is inspiring and can be the emotional connection you need to influence website visitors to become paying customers.

Content Based on Who Your Audience Is

Your audience consists of people who have a problem and believe that your product and/or service could be the solution. Address their problem in a blog post. For example, if you sell an organic hair care line, your blog posts could address issues, such as:

  • Eliminating dandruff

  • Chemicals to avoid in commercial shampoo and conditioner

  • Controlling frizzy hair

But you should also consider addressing all the problems your potential clients and website visitors have that apply to haircare in general, even if you don’t sell a product to solve those problems. Your expertise will still be valued. Going back to the organic hair care line, other topics on its blog could include:

  • Creating the perfect topknot hairstyle

  • How to calm a child afraid of their first haircut

  • Tips for keeping the bathroom organized

When you find yourself wondering what to blog about, think about this: what does your audience want to know? Then create content based on that.

Content Based on Latest News

Like technology, industry standards and trends often change. Let’s say you are a restaurateur with a restaurant website, and the hottest new food trend is unicorn french fries. And, you just happen to specialize in unicorn french fries. You absolutely must write a blog post about that and tell the world! Are you offering a special, limited time promotion? Did you just add the most popular chef in town to your team? Is your restaurant carrying a new wine you never had before? All of these topics are newsworthy and should be blogged about immediately. When news hits, content creation is calling your name. Get to blogging.

You don’t need to be a previously published author to be the head content creator of your small business website. You’ve got this. Share your story. Address consumer concerns. Report the latest news. Soon, you will develop a robust blog of new content that invites search engines to index your website pages, boosts your SEO, appeals to your customers, and builds trust and recognition. Ready? Good. Now, create some content!

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