Posts by John Hawkins
Is Your Small Business Website Suffering from a Brand Identity Crisis?
When a small business owner comes to us with a need for a new website, or even a website redesign, we start by asking a whole bunch of questions. Sure, the client expects that we’ll talk about color schemes, basic page layouts, and site functionality, but what always throws them is when we talk about…
Read MoreSmall Talks with Small Businesses Podcast Episode 2: Michael Cremean
When you are building websites for other small businesses, does your own get left behind? On today’s Small Talks with Small Businesses podcast, I’m joined by Michael Cremean, owner of Quadshot Software, and we talk about keeping your site design current and the different needs for visitors viewing your website on their desktop vs those…
Read MoreSmall Talks with Small Businesses Podcast Episode 1: Ben Seims
Welcome to the debut of the Small Talks with Small Businesses podcast, where we interview small business owners and discuss marketing and website tips. I’m your host, John Hawkins, Client Strategist for eWebscapes. The start of summer means people are shaping up and hitting the gym, and CrossFit gyms are on the rise. On today’s podcast,…
Read MoreSun, Fun, and WordCamp Orange County
Do you ever have so many things to say about a subject that you find it nearly impossible to get started? Where do I tell this story from? How far back do I go? Welcome to my brain right now. It’s still early in the week, and I’m back at my desk after a weekend…
Read MoreDoes Your Brand Need a Refresh?
Your business today probably looks a lot different than it did when you first started. You may have had only one product to start and now you have a hundred. Or, you started off working with one type of small business owners and now you’re working with Fortune 500 companies. Changes in your business may…
Read MoreRecommended WordPress Plugins for Small Business Websites
While WordPress is certainly the right website solution for any small business, it’s not the exact solution for your small business as-is. That’s where plugins come into play. Plugins allow small business owners to extend, expand, and customize WordPress, transforming it into a precise fit for specific website needs. As of the publication of this…
Read More3 Ways to Build the Best Dental Website
For any small business these days, having a website is a basic requirement. Unfortunately, many small business owners treat the process of building a website like people treat a task they can’t wait to finish. They rush through it as quickly as possible so that they can scratch it off their to-do list. What they…
Read MoreWordPress Plugin Spotlight: InstaGo
When we talk with clients about building a website, they often think the work ends once the site is launched. For us at eWebscapes, that may be true, but for the client, once the site is launched, that’s when the real work begins. That’s when they have to focus on marketing. Luckily, there are WordPress…
Read MoreHow a Website Redesign Can Re-energize Your Sales
One of our team members was talking to a small business owner about their digital marketing. When asked if they had considered a website redesign, the entrepreneur said, “We don’t put much time or effort into our website because it doesn’t attract many leads.” Unfortunately, this isn’t the first time I’ve heard this way of…
Read More4 Reasons Why You Should Not Use Website Builders
Over the past few years, website builders have become a popular way to build small business websites. When you watch their advertisements on television or YouTube, they look pretty easy to use. On the surface, they sound like a great option. You pay a relatively small monthly fee, pick a template, create some pages, and you’ve…
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