One of our team members was talking to a small business owner about their digital marketing. When asked if they had considered a website redesign, the entrepreneur said, “We don’t put much time or effort into our website because it doesn’t attract many leads.”
Unfortunately, this isn’t the first time I’ve heard this way of thinking. Since it’s not okay to grab somebody at a networking event by the shoulders and scream, “WHAT ARE YOU THINKING?!?” I thought it might be a better approach to write about it instead.
The internet has changed. So have your customers.
For many small businesses, not a lot of planning went into their website. Somebody told them they needed a business website, so they spent the least amount of time and effort needed to make that happen. Ten-plus years ago, that way of thinking was fine. But then Apple launched the iPhone, and the way customers expect to interact with your business was changed forever.
This is why you should redesign your site.
You might read the word redesign and think I’m talking strictly about how your website looks. Yes, it’s probably time to freshen up the look of your site, but that’s only the tip of the iceberg. A website redesign is an opportunity for you to reevaluate every aspect of your website.
Here are just a few reasons to consider a website redesign:
Review Your Content
When was the last time you read all the content on your site? Is it telling your visitors the right story? Are your current customers able to use your site to get the info they need?
A redesign is a perfect time to review the content on your site and make sure it’s telling your visitors the proper story about your business.
Focus Your Target
I have a favorite question to ask website owners: “If your website visitors can only do one thing on your website, what should that be?” For some, that could be to purchase a product. For others, it might be filling out a contact form or getting the visitor to make a call.
As you think about how you would answer that question, take a look at your website. Will a visitor know that’s what they should do?
Since 2009, mobile internet usage has been on the rise. According to data from StatCounter, in 2016, mobile traffic surpassed desktop usage for the first time.
Take this quick test. Grab your mobile device, open a browser and pull up your website. Did it load quickly? Is the most pertinent information easily accessible? Does the content resize nicely to make it easy to read? If you answered no to any of these, it’s time to consider a website redesign.
Now’s the time.
The internet has changed over the past several years. The way your customers use the internet has changed, too. What might have worked in the past, likely won’t work today. As the internet evolves, your website needs to evolve with it.
If you’re not sure how to get started with a website redesign, contact us today for a free site evaluation and consultation.