Business
WordPress Plugin Spotlight: Yoast SEO
You don’t have to be an expert content creator to create good content, nor do you need to be leading search engine optimization (SEO) specialist to effectively strengthen your website content for maximum search results—not when you utilize the power of the WordPress plugin Yoast SEO. We’ve touted the benefits of using this plugin on…
Read More4 Easy Steps for Turning Your Blog Into a Small Business
Whether you started your blog as an extension of your company or your hope is turning your blog into a small business, you’ve come to the right place. As a professional food blogger myself, I’ve learned a thing or two over the years that I hope will help you on your journey to a more…
Read MoreSmall Business Website Tips: Content Creation
Every small business website needs to have a blog. Regular blogging accomplishes so many of your digital marketing goals, including brand awareness, search engine optimization (SEO), and connecting with your customers. Many small business owners and entrepreneurs find themselves writing their own blog articles, which can be a little challenging, especially if you are not a…
Read MoreRecommended WordPress Plugins for Small Business Websites
While WordPress is certainly the right website solution for any small business, it’s not the exact solution for your small business as-is. That’s where plugins come into play. Plugins allow small business owners to extend, expand, and customize WordPress, transforming it into a precise fit for specific website needs. As of the publication of this…
Read More3 Ways to Build the Best Dental Website
For any small business these days, having a website is a basic requirement. Unfortunately, many small business owners treat the process of building a website like people treat a task they can’t wait to finish. They rush through it as quickly as possible so that they can scratch it off their to-do list. What they…
Read MoreSmall Business Website Tips: Social Media
Facebook, Instagram, Snapchat, Twitter, Pinterest… the list of social media platforms continues to grow, as does their relevance. Social media is beyond merely being social, sharing family vacation photos, and political points of view. Today, social media is a digital marketing avenue that allows entrepreneurs and startups to build a brand presence, connect with customers…
Read More5 Reasons Why Your Place of Worship Needs a Custom Church Website
In today’s modernized, digital world, not having an online presence could be detrimental to the mission of your place of worship. Your spiritual message could easily become lost. To connect with your congregation (and attract new members) you need to be where they are, and that’s on the internet. If you’re a spiritual leader who…
Read MoreAdvice from a Pro: What WordPress Can Do for You
Editor’s note: In its eighth edition, WordPress For Dummies was released and updated in 2017 by eWebscapes founder and WordPress pioneer, Lisa Sabin-Wilson. With the permission of the publisher, we will be sharing excerpts from the book in a series we call “Advice from a Pro.” Below is an excerpt from Chapter 1 of WordPress For…
Read MoreSmall Business Website Tips: SEO
SEO can seem like a mystery. Those three letters, which stand for search engine optimization, often get thrown around on the internet, confusing most small business owners. Simply put, SEO encompasses both the technical and creative ingredients required to drive traffic to your website and improve your ranking in search engines. The SEO tips featured…
Read More6 Tips for Creating Beautiful Restaurant Websites Diners Will Love
In a digital age when diners are just as likely to photograph and share images of their meals as they are to sit and enjoy it, restaurateurs across the world need to level up their marketing strategies. Delicious cuisine and unbeatable hospitality are still important, but now so is a restaurant’s online presence. The world…
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