Posts by Brad Williams
The Importance of Blogging for SEO: 5 Ways Blogging Fuels Your Website Traffic
Many business owners cringe over the idea of blogging. “Do we really need to have a blog?” is a question we at Pam Ann Marketing get asked all the time. The answer is “Yes if you care about SEO, you really do need to have a blog.” In this article, I will aim to convince…
Read MoreSun, Fun, and WordCamp Orange County
Do you ever have so many things to say about a subject that you find it nearly impossible to get started? Where do I tell this story from? How far back do I go? Welcome to my brain right now. It’s still early in the week, and I’m back at my desk after a weekend…
Read More5 Tips for Editing Content on Your Small Business Blog
Gone are the days of speaking casually on a blog. Nowadays, any and every content creator is making an effort to write in a professional manner. Why? Mainly, it’s because of the impression that well-written, concise, and professionally-presented content makes. This type of copywriting is more likely to build a sense of trust and expertise…
Read MoreAdvice from a Pro: Understanding the WordPress Dashboard
Editor’s note: The following is an excerpt from Chapter 4 of WordPress For Dummies, 8th Edition by eWebscapes founder and WordPress pioneer, Lisa Sabin-Wilson. This is the fourth in a series of excerpts called “Advice from a Pro” from this book. In this chapter, readers are given an understanding of the WordPress dashboard. Note that our references…
Read MoreDoes Your Brand Need a Refresh?
Your business today probably looks a lot different than it did when you first started. You may have had only one product to start and now you have a hundred. Or, you started off working with one type of small business owners and now you’re working with Fortune 500 companies. Changes in your business may…
Read MoreWordPress Plugin Spotlight: Yoast SEO
You don’t have to be an expert content creator to create good content, nor do you need to be leading search engine optimization (SEO) specialist to effectively strengthen your website content for maximum search results—not when you utilize the power of the WordPress plugin Yoast SEO. We’ve touted the benefits of using this plugin on…
Read More4 Easy Steps for Turning Your Blog Into a Small Business
Whether you started your blog as an extension of your company or your hope is turning your blog into a small business, you’ve come to the right place. As a professional food blogger myself, I’ve learned a thing or two over the years that I hope will help you on your journey to a more…
Read MoreAdvice from a Pro: Setting Up Blogging Base Camp
Editor’s note: The following is an excerpt from Chapter 3 of WordPress For Dummies, 8th Edition by eWebscapes founder and WordPress pioneer, Lisa Sabin-Wilson. This is the third in a series of excerpts from this book, which we have titled “Advice from a Pro.” In this blog post, you will learn about the importance of setting up…
Read MoreSmall Business Website Tips: Content Creation
Every small business website needs to have a blog. Regular blogging accomplishes so many of your digital marketing goals, including brand awareness, search engine optimization (SEO), and connecting with your customers. Many small business owners and entrepreneurs find themselves writing their own blog articles, which can be a little challenging, especially if you are not a…
Read MoreRecommended WordPress Plugins for Small Business Websites
While WordPress is certainly the right website solution for any small business, it’s not the exact solution for your small business as-is. That’s where plugins come into play. Plugins allow small business owners to extend, expand, and customize WordPress, transforming it into a precise fit for specific website needs. As of the publication of this…
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