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Getting and Displaying Customer Testimonials

Photograph of an open sign displayed in the window of a brick and mortar store, used as the feature image for a blog post about customer testimonials.

Endorsements and social influence have a big impact on consumer purchases. Before clicking that Add to Cart, Buy Now, or Download button, shoppers want to hear what others have to say about the item for which they are about to pay. But rather than sending your potential customers to other websites to search for online…

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