Posts by Brad Williams
The Importance of Internal Links
“Internal links are the superhero of SEO.” At a recent virtual conference called WooSesh, SEO consultant and WordPress expert, Rebecca Gill, shared that insight during her presentation on SEO, impressing upon attendees the importance of internal links and the boost they can give a small business website. But, first and foremost what is an internal…
Read MoreSmall Talks with Small Businesses Podcast Episode 10: Pam Aungst
Small business and small budget? Where should you prioritize your investment when it comes to your digital marketing? In this episode of “Small Talks with Small Businesses,” SEO expert Pam Aungst provides tips, guidance, and advice that small business owners can apply to their own marketing and advertising efforts. Tune in and learn best practices…
Read MoreAdvice from a Pro: Understanding Themes and Templates
Editor’s note: An excerpt from Chapter 9 of WordPress For Dummies, 8th Edition is below. This particular chapter explains just how themes and templates work and how you, the website owner, can break down the anatomy of both to better understand their benefits. WordPress for Dummies, 8th Edition was written by eWebscapes founder and WordPress…
Read MoreGetting and Displaying Customer Testimonials
Endorsements and social influence have a big impact on consumer purchases. Before clicking that Add to Cart, Buy Now, or Download button, shoppers want to hear what others have to say about the item for which they are about to pay. But rather than sending your potential customers to other websites to search for online…
Read MoreSmall Talks with Small Businesses Podcast Episode 9: Kri Edholm
Your website should be working for you, and in order to make sure it’s doing that, you need data. That’s according to Kri Edholm, small business owner, podcast host, and leadership retreat creator. In today’s small business podcast episode, Kri gives tips and advice on measuring metrics and how she uses her website to inspire…
Read MoreHow to Start Your Small Business Blog
We keep saying it, and we hope you’re paying attention. You need to be blogging on your small business website. Here are the main reasons why: Your website visitors, potential customers, current customers, social media followers, and members of the media want information about your business and industry. Regular blogging fuels website traffic. Sharing information…
Read More5 Books You Need for Your Small Business Website
As a small business owner, entrepreneur, or freelancer, you have enough on your plate managing the day-to-day operations of your business. But now, in a digital age, you also have to be concerned with the management and maintenance of your website. It’s a lot to consider. Keeping in mind that content is king, once your…
Read MoreSmall Talks with Small Businesses Podcast Episode 8: Vicki Soares
When you work for a nonprofit, getting your message to the masses is critical to your mission’s success. In this episode of our small business podcast, Vicki Soares tells us how she and her team at Spread the Word Nevada use their website as the central hub for all their nonprofit marketing strategies, including increasing…
Read MoreIs Your Small Business Website Secure?
There are a few subjects that are important to talk about over and over again. Security is definitely one of them. And with October being National Cybersecurity Awareness Month, there is no better way to kick it off than to evaluate the security of your own website. Is your small business website secure? Let’s take…
Read MoreAdvice from a Pro: Finding and Installing WordPress Themes
Editor’s note: Below is an excerpt from Chapter 8 of WordPress For Dummies, 8th Edition by eWebscapes founder and WordPress pioneer, Lisa Sabin-Wilson. This blog post is the eighth in a series that we call “Advice from a Pro.” In Chapter 8 of this book, the reader learns about WordPress themes and how easy it…
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