Feb 28 2011

WordPress e-Commerce Design: Hallie Friedman

Custom Blog Design

(Click image to enlarge)

Hallie Friedman makes her own jewelry and decided to graduate from an Etsy shop to an e-Commerce shop on her own domain, using the WordPress platform along with the Cart66 e-Commerce plugin.   This plugin, combined with WordPress, gives users the freedom to run their own shop as it is a full featured online shop plugin that handles products, sales, pricing, payment, inventory and more.  Hallie’s jewelry is so beautiful, it deserves it’s own domain and beautiful design to compliment her work …

Project Details


Hallie Friedman provided us with the design specs for her web site, which included a very minimalistic, monotone type of design. Since she uses amazing photographs of her custom jewelry – we agreed that the design surrounding her work should not be the focal point, but rather, a clean and subtle wrapper to encase her beautiful work.

The front page of Hallie Friedman Jewelry features a simple slideshow of photographs that represent different areas of her internal pages, as well as specials and sales she is currently running. The large photographs link to the corresponding pages and on the back end, it’s crazy easy for her to add new photos and links to the front page slide show. The navigation menu up top provides easy and clean navigation to the different sections of her web site, including her shop, information about Hallie, contact pages and product categories.

The Cart66 e-Commerce plugin for WordPress makes it easy for Hallie to add new products, and edit existing ones. It provides a full featured shopping cart that handles customer orders, payment, inventory, sales, coupons, and more! More and more, Cart66 is our ‘go-to’ e-Commerce solution for our WordPress clients.

Hallie also hosts two different web forms on her web site; one for general contact from site visitors, customers and information seekers, and the other handles orders for custom-made jewelry. The different form handling is powered by Gravity Forms, which is a nifty, easy, yet powerful forms plugin for WordPress.

  • Powered by WordPress
  • Custom Graphic Design
  • Web site design with WordPress
  • e-Commerce Development
  • Customized Cascading Style Sheet (CSS)

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