Frequently, I get requests to add a blog to an existing website. The popular request is to use the websites existing design and layout and built a blog with it. These blog design projects don’t make it into my portfolio of work because they are not designs I have completed – but I have done countless numbers… of these types of projects. I’ve taken the existing HTML websites and built a blog into it using Movable Type, WordPress, Blogger and Typepad – to name a few.
Typically the website owner will either create a new directory on their server so that their blog points to it – for example, something like this: http://thedomain.com/blog. Or, they will create a subdomain so that their new blog will point to that – for example: http://blog.thedomain.com. Either way works out nicely. My clients have hired me to perform the blog installation and design – adding in many nice features and existing plugins so they, and their readers, can get the most out of the blogging experience.
Sometimes, these types of projects can be a challenge because of the coding, style and format of the existing website. It’s much easier for me, the designer, to work with my own code, formatting techniques and structure – but I can’t be a design control freak all the time!
Many times, our clients will ask us to keep the coding elements the very same, where at all possible. At times, this forces me to … yes… build a blog with a tables based design.. eek! Trying to remember how to work with tables is a big challenge for me! However, at the end of the day – it is my client who has to maintain the blog, the design and format… and whatever format they are used to, whatever format makes it easiest for them to control and maintain is what will work the best for them. I do usually recommend a different structure and layout if it will be advantageous for them to change, and if they are willing to change.
Adding a blog to an existing website is a great way to extend the features on your website, particularly if you are running a business. It gives you an excellent opportunity to interact with your clients, potential clients and industry peers, not too mention that blogs are great for SEO (search engine optimization) due to the dynamic nature of blogs, and the ability to keep updated content flowing on your site. Having a blog also allows your business to provide a built-in RSS feed so your clients, readers and peers can keep up-to-date about your company news through your RSS feed.
Here are a couple examples of websites I’ve added a blog to recently:
Hansen Homes Miami Real Estate Blog
Blog Platform: Movable Type
Details: Add Movable Type blog using existing website design and code structure.
Maine Associates Business Blog
Blog Platform: Blogspot
Details: Add a blog, powered by Blogspot, using existing website design.
Incredible Gifts Blog
Blog Platform: WordPress
Details: Use existing website design and structure to build the WordPress blog layout, provide hosting for the blog through our hosting division at Blogs About Hosting.
Adding a blog to your existing website usually goes pretty quickly. In no time at all, your website can have the dynamic and interactive features the blogging provides – all integrated to coordinate and look just like your existing website.